By: Sheila Dollarbsy
Whether you are a professional pianist, piano teacher or sell piano music and an accessory, owning a website is becoming a definite requirement.
Some people see websites as a hobby. But if you earn your living in the world of music you should see them as a smart way of doing business. Do a brief search on the web, ask a colleague or do some reading on the subject. Even if you consider yourself a Luddite you will surely appreciate what website ownership can do for your business – now and in the distant future.
The first thing you might appreciate about a new website is that it enhances your credibility and it builds your brand. This is particularly important in the competitive world of today. If you own a website potential customers will see that you are serious about your business and that you have the resources to let people know about your particular skill or products.
Additionally, because the internet makes everything so much simpler, it’s no secret that many people look for their favorite product or service online. If potential customers can find you on Google or Bing as they search for pianists on the web, you can attract people to your site where they can inquire about your service via telephone or email. Perhaps they are interested in piano lessons or want to hire you for an event. In any case, it’s easy to see that relying simply on word of mouth or a listing in the Yellow Pages is a thing of the distant past.
Another excellent use of your website is to highlight your credentials, experience and achievements. You could also add photographs and videos of yourself at various recitals and events, or just simple audio files showcasing your abilities. Go your own way or avail yourself of the skills of a website developer. It’s completely up to you. And once you truly get your website up and running, you will undoubtedly leave your mark on the musical world.
This is just an overview of what an online presence can do for your professional career. Though it may make you uneasy, as a pianist – and particularly one who is just starting out – you need to be able to sell your services, and there is no better way to do that than on the internet. If you’re willing to give it a go, then it’s time to speak with a webpage developer, hook up with a hosting provider and look into some of the search engine optimization techniques that will get your site to the top of the search engines as quickly as possible.
A professional website is one piece of building a business that every pianist should learn to play.